Imagine for a moment sitting in a restaurant and seeing a guy wearing a greasy t-shirt with dried stains of ketchup and mustard on it. His jeans are faded with caked dirt. You peep into the kitchen to find out a bunch of shabby looking people preparing your food. You look up and see that they are the ones preparing all the food inside. Would you trust such a person for hygiene in food? Needless to say, appearances count!
Your clothes reflect how you treat yourself and how you want the world to view you. This is true with chefs too. In fact, a chef’s professional appearance is especially important because you physically handle the food needs of your customers. There is a high degree of trust involved. Here are some of the reasons that require you to maintain good appearance as a chef.
If you want the world, especially your customers to treat you professionally, you must dress like one. While a lot of people say that restaurant diners do not have the luxury to enter into the restaurant’s kitchen, but still a lot of high end restaurants prefer having their chefs look best at all times. Chefs dressed in good uniforms convey a message that professionals are on the work. At the most basic, professionalism reflects seriousness and focus and chefs dressed well can send out this message loudly and clearly.
A well-functioning kitchen is the team effort. It involves a wide array of support that makes the culinary magic happens. A chef must know his role to run the kitchen smoothly. Chefs dressed well convey rank and helps ensure everyone that they are doing their best. In fact, a kitchen without good chef’s apparel can effectively communicate rank and establish orders.
Chef’s appearance is indispensable when it comes to establishing a restaurant’s brand. In the food industry, there is a lot of competition and modern restaurant owners have started making their master chefs the profound face of their brands. Even the hoardings and pamphlets that you see these days will have the face of the chef running the business. When professional photographers are hired for the photoshoots for marketing and promotion material, they put more focus on the total appearance of the chef to bring out the best.
Appearance of chefs is also important when making public appearances, leaving the kitchen to greet supporters or diners. Restaurant owners can use this aspect to their great advantage.
The Bottom Line
Chef uniforms and appearance must be too simple, but they can have a profound impact on psychology of diners and people who look forward to dine-in in particular restaurants. They influence the mindsets of people on how they see you and your kitchen.
Calling a good photographer to design your restaurant’s branding and marketing material can also be a good step towards success. A good photographer can totally change the appearance of your chefs with his/her’s photographic skills. They know the right skills and techniques to make anyone look convincing and presenting.